Passion for Blue: The Story of Glowdive

Glowdive was founded by underwater photographer Carlos Villoch, initially with the aim of raising awareness of the phenomenon of underwater fluorescence, becoming a pioneering brand in the production of ultraviolet lights (hence the name Glowdive). Glowdive stands out for its innovation in the design and manufacture of accessories for underwater imaging, which have contributed worldwide to the creation of better images.
Personalized customer service has made Glowdive the trusted supplier chosen by thousands of photographers to prepare their underwater equipment with products from the most cutting-edge brands on the market.
Carlos Villoch
Service:

Glowdive is not just a gear supplier—we can also guide you in acquiring your equipment in the most professional way, adapting each choice to your needs and budget. Whether you’re just starting out and only need a filter for your action camera, or you’re setting up a professional camera for your next Netflix series, Glowdive can help you optimize your investment in underwater photo and video equipment.

Scientific World:
Working hand in hand with scientists from universities and institutions, Carlos has innovated in the development and manufacture of video-based monitoring systems for the seabed.
Towed cameras that transmit geolocated underwater video signals from depths of up to -100 m, or stereoscopic BRUVS (Baited Remote Underwater Video Systems), are among the projects completed by Glowdive.


A Bit of History:

Carlos’s beginnings in underwater imaging date back to 1991, when he started filming the seabed of the Cantabrian Sea using a homemade housing.

His passion led him to pursue underwater photography professionally, traveling across all six continents and photographing for the most prestigious magazines in the field. His images have appeared on more than 120 magazine covers and illustrated hundreds of articles, in addition to winning numerous international awards. His documentaries have been honored at the most important underwater film festivals. He settled in the Caribbean, where for years he logged more than 1,000 camera dives annually. He also worked in Australia and Papua New Guinea, always behind the viewfinder of a camera. Today, Glowdive’s base of operations is in Biscay, Spain.

Living underwater photography up close every day—through the courses and photo trips Carlos leads—he identified the need to create and improve certain products to make the photographer’s experience more enjoyable and to help achieve better images.

Light Dome diffusers, bayonet systems for lenses, flip-up lens holders, snoots, fluorescence filters, flexible arms, compact camera kits, ring flashes, screen viewfinders… these are just some of the products manufactured by Glowdive that have revolutionized the way underwater photography is done and are used by photographers all over the world.

Glowdive products are handcrafted in Spain, with the same care and dedication that Carlos puts into configuring his own equipment for the next adventure.

Carlos Villoch with underwater Cameras

Testimonials from our customers:

Jose Maria Abad Ortega

“It’s a wonder; very personalized service for every case, and excellent.”

Carlos Rubio Ramos

“Excellent professionalism and commitment/reliability on Carlos’s part.”

Isaias Cruz

“I’d highlight the great customer service and speed, plus the good prices. I must have bought from Glowdive on three occasions, and I’m grateful for the support of someone like Carlos when acquiring new gear. 100% recommended.”

Carlos Fernández-Cid Ramos

“Always ready to advise you on whatever you ask. Fast service on purchases. Carlos is an absolute pro (Don Carlos is a beast)!”

Aitor Agirre

“Equipment made by professionals who seek continuous solutions to problems that arise and needs that are created. Carlos goes out of his way to ensure you choose exactly what will work for you—nothing more, nothing less—and that is priceless.”

Chromodoris Yolanda

“Excellent and fast service, both before and after purchases. Carlos Villoch has always been ready to help me improve my gear and my photography. A professional beyond the ordinary.”

Angel Cegarra Alemán

“Highly recommended. Great professionalism, extensive experience, and testing back their products. Close and friendly service with impartial advice. Undoubtedly among the best.”

Jose Cardano

“Great, always giving good advice, an excellent friend and a great travel companion.”

Almudena Cantalejo Martin

“The gear I’ve bought is good, but the main reason for buying them is the personal advice from a great photography professional like Carlos Villoch.”

Marco Baldizzone

“A great professional with vast experience, always ready to help, and quality products.”

Xabier Armendariz

“Besides the quality of the products, the most notable aspects are the innovation in photo and video solutions and Carlos Villoch’s personalized attention; always ready to find and adapt solutions, even for unusual problems.”

Nicolás Caraballo

“Great service. I’ve bought diffusers and a dome port, and no complaints whatsoever. A true professional.”

Rui Bernardo

“Products made by a photographer, for photographers!”

Gustavo Diego

“The products may be good, but my main reason for buying from Glowdive is the personal advice provided by a photographer of Carlos Villoch’s caliber. He takes an interest in the goal you’re trying to achieve with the gear, advises you, and even advises against buying certain equipment if it’s not right, explaining the reasons why. Customer satisfaction prevails over the mere sale of gear. In the end, you buy more than just a product; you take home the security and experience of a total expert.”

Miguel Angel Marquez Navarrete

“Great service, perfectly advised by a top professional. And a great quality-price ratio.”

Roger Pla Mohedano

“The good communication and Carlos’s great advice have helped me progress significantly in my photography.”

Daniel Salgado Lemos

“Professional service that is simultaneously personal, human, and 100% dedicated to meeting and exceeding your expectations. Total confidence in the product quality, delivery, and even more so in the after-sales support, advice, and troubleshooting. You are an example to follow.”

Ricardo Hernaez Olea

“Unbeatable service and attention. He adapts to your needs and provides a solution to any doubt or problem you may raise. Approachable and 100% professional.”

Pablo A. Churin

“I am an amateur starting out in underwater photography. After many months of seeking advice for my first purchase, once it was clear what to buy—even living in Germany where photo distributors and items abound—I didn’t hesitate to buy directly from Carlos. The added value of his presence will never be surpassed by the best German distributor or seller. Highly recommended and outstanding!”

Jose Manuel Miró Gumbau

“It couldn’t be better. Carlos always gives great advice, no matter the time, whether you are buying products or just looking for information—sometimes even on underwater photography matters unrelated to his own products. 100% recommended, both for his pre- and after-sales service, as well as for the quality, utility, and innovation of his products.”

Rafa Pariente Segura

“Besides being a ‘great guy,’ he is very professional. Excellent gear, designed for photographers by a PHOTOGRAPHER!!”

Palma del Valle

“Top-tier quality in customer service, shipping management, and materials. The service Carlos provides is friendly and efficient when it comes to resolving doubts via calls, emails, and social media. When making a purchase, he doesn’t just provide technical info; he adds plenty of practical tips so that your results are even more satisfying. More than recommended.”

Leo Grg

“Unbeatable value for money and personalized attention like I’ve never seen before.”

Vicente Villalonga

“Unbeatable service. They have answered my emails with questions on weekends and late at night, outside of business hours—even regarding matters unrelated to the products for sale. Without a doubt, recommended; a true benchmark in the field.”

Leo Grg

“Unbeatable value for money and personalized attention like I’ve never seen before.”

Vicente Villalonga

“Unbeatable service. They have answered my emails with questions on weekends and late at night, outside of business hours—even regarding matters unrelated to the products for sale. Without a doubt, recommended; a true benchmark in the field.”

Maixi Guisasola

“Unbeatable service and attention, with an involvement that goes far beyond a simple commercial transaction.”

Mauro Zahonero

“Top-notch service and treatment (10/10), resolving any doubt quickly and advising on the best option. 24-hour shipping without any issues—you couldn’t ask for more.”

Adi Guisasola

“A great professional, fast, gives all the explanations you ask for. Incredible.”

Arancha Perez Garcia

“Professional yet personal service, top-quality attention, and shipping management. Highly recommended.”

Jorge Zamora

“Very good products, 100% recommended and excellent for photography and video.”

Quique Cebrian Merida

“Great products, good prices, and fantastic service.”

Jordi Lopez Herreros

“I have bought several products both for myself and for friends, and I must say they are fantastic. Furthermore, the service is excellent as it is fast (he replies immediately), effective, and sincere (a very important thing!), with unbeatable personal advice.”

Jose Luis Fernandez Cerezo

“Perfect service provided by Carlos; after telling him what happened with a lens, he replaced it quickly and without any issues. It’s a pleasure to deal with people like that.”

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